About Us

Service City, established in 2003 by Mr. Faisal Al Bannai, is dedicated to providing the best after sales service to its customer. We are a part of the Al Bannai Group of companies, a rapidly growing conglomerate that started its operation in 1960 in Dubai. Today this visionary group has diversified its arms into various sectors resourced with more than 2000 employees. Al Bannai Enterprises is successfully established in industries like Telecommunications, Hospitality, Security & Surveillance etc. with companies like Axiom Telecom, Fono, One Mobile, Gelato, Sofra Worldwide, Arabiatta, Naanplus, Uno, First Security Group under its umbrella.

Service city is the after-sales service division of Axiom Telecom, the leading wireless distributor operating in the Middle East region for over 15 years and growing exponentially year over year. An entirely owned subsidiary of Axiom Telecom – Service City is a high level repair factory and a business unit specialized in authorized high level board repairs and refurbishments business for major telecom and mobility brands. Service city also manages the after sales service for luxury mobile brands like Vertu and Givori across GCC.  Our expertise on after sales support has even positioned us as a strategic partner to several telecom service providers with in GCC region.

In addition to Service City’s  extensive involvement in after sales support, we are also the only partner managing and delivering training and development requirements for leading telecom brands across the IMEA region covering more than 25 counties. All our services are driven through set principal guidelines with clear transparent monitoring mechanism thereby winning a great deal of trust and recognition from the principals

We believe that our success depends on the success of our customers and communities that we serve through quality repairs & trainings. With our world-class services we offer full service solutions through integrated and Lean processes designed to fulfil and enhance our service level commitments for this industry. Over the years, we have developed a tradition of goodwill and best practices enabling us to deliver quality repairs & error free reports, with the right attitude. We always strive to improve the way we operate, whether that means increasing market share, driving down costs, managing risk more effectively or improving customer satisfaction.


We continuously innovate to be the best destination for the customers and partners.


We provide differentiated services for mobility products and solutions that improve the quality of life for our customers.

Our Quality Policy:

We are committed to consistently meet or exceed our customers’ expectations in service, delivery, training and competence analysis. We promote continuous improvement of customer satisfaction by maintaining and reviewing an effective quality management system, realizing it through a set of committed professionals at all functional levels with departmental quality objectives established and reviewed for self-empowerment.


ISO Certification:

Quality Management System (ISO 9001:2008):

“We are committed to consistently meet or exceed our customers’ expectations in service, delivery, training and competence analysis. We promote continuous improvement of customer satisfaction by maintaining and reviewing an effective quality management system, realizing it through a set of committed professionals’ at all functional levels with departmental quality objectives established and reviewed for self-empowerment.”

View ISO Certification 9001-2008 Certificate

Environment Management System (ISO 14001:2004)

Environment Policy :
Service city is committed to consistently comply with the pertinent environmental regulations and guidelines laid down by the legal and regulatory bodies, principals, and our organization in all business elements of service, delivery, training, administration and competence analysis. The departmental environmental objectives have been set at all functional levels to promote and encourage an eco friendly work culture by adopting pollution preventing techniques wherever applicable.

Our commitment towards continual improvement is underlined by our environmental management system realized through trainings, environmental resource planning, and effective data analysis of the significant aspects. Successive maintenance and review of the set objectives and targets by a set of eco- conscious people, right from the top management to all functional levels, will be done on a periodic basis. We will foster dialogue with all our stakeholders and respond to their concerns about potential environmental impacts of our operations, and cooperate, wherever practical, in global environmental management programs”

Our specialization


    • End to end High level Repairs and logistic requirements for leading OEM’s.
    • Post and pre release product analysis for OEM’s R & D team.

    • Repairs and refurbishment activity for major luxury brands.
    • Highly Skill workforce managing and handling high value and precious cosmetics in line with luxury phones.

    • End to End repairs and logistic requirements for leading OEM’s .
    • Training and support for the partners.

    • Expert team handling high end recovery of scrap phones.
    • Refurbish, Grading and segmentation of customer used units.

Our Leadership

We are a team of dedicated professionals, ready to do what ever it takes to make your business grow

Faisal Al Bannai

Faisal Al Bannai

Founder & Managing Director

Mr. Faisal Al Bannai is the Founder & Managing Director and the founder of Axiom Telecom. He holds a Bachelor’s degree in Management and Finance from Boston University. He has completed his Master’s degree in shipping, trade and finance from City University, London.

In 2005 Mr. Faisal Al Bannai received the lifetime Achievement Award from Sheikh Mohammad Bin Rashid Establishment for young Business Leaders, together with the Arabian Business Entrepreneur. His belief, “As long as you set your mind to doing something, you can achieve it.
However, regardless of how much determination you have, you also need to have the right skills.”

Faisal Al Bannai formed Axiom Telecom in 1997 as a wholesale distributor of mobile phones. By 1999, Axiom had become the official distributor for telecom companies, including Nokia and Sony Ericson. The first Axiom retail outlet was opened in 2001 in Dubai, and went regional two years later. Today Axiom is the largest and primary authorized retailer and distributor of leading international brands, including Nokia, Sony Ericsson, LG, Samsung, BlackBerry, Motorola, Apple, Thuraya, and Givori. In addition to mobile retail and distribution, Axiom is also a strategic partner of telecom¬ service providers like du in the UAE and Mobily in Saudi Arabia.

Gary Delport

Gary Delport


Mr. Gary Delport has held the Group Chief Operating Officer role at Axiom Telecom for the past 5 years. Axiom has presence in the following countries: India; UAE; KSA; Kuwait; Qatar; Bahrain, Oman, United Kingdom and South Africa. Gary currently leads the following groups and functions: HR, Marketing, After sales service and repair factories, CRM including call centre and web, Business development, Satellite division and Accessories division. Gary was previously employed at Telstra, Australia’s largest telecommunications company, where he held a number of senior executive roles across the business over a 6 year period such as:

Director of Branded Channels and Telstra Shops – $1.2b revenue; 200 stores; 1700 employees.
Head of Consumer Marketing for Mobiles – revenue $2.5b and 5m customers.
Head of Business Development for all Retail and Dealer Channels – 255 key dealer accounts and 1900 retail points of presence.

During his tenure with Woolworths in South Africa he held management positions in ladies fashions buying and planning, including leadership of key retail flagship stores. He then joined Truworths International a high fashion retailer, with his last role being Divisional Manager of the largest state. Gary has held senior leadership positions with blue-chip organizations in Australia; South Africa; and Middle East.

Shrikumar Menon

Shrikumar Menon

Group Service Director

Mr. Shrikumar Menon, Axiom’s Group Service Manager has been a pioneer in developing and leading the after sales portfolio since the inception of Axiom telecom in 1997. Axiom has B2B presence in UAE and India as Service city handling 50K volume repairs per month and a B2C Axiom care presence as Phonecare and Nokia care in the following countries: India, UAE, KSA , Kuwait, Qatar, Bahrain, Oman, United Kingdom and South Africa. Shrikumar Menon has a cumulative 18 years of after sales customer service management experience in various domains of electronics and telecom.
Mr. Shrikumar Menon’s key area of expertise includes :

Man management: Excellent understanding of ways of working in different cultures
Quality tools implementation and audit management: Continuous drive to improve efficiency and productivity through process & system development. Sound knowledge of implementation of quality tools and analytical tools.
Project management: Good knowledge of setting up operations, recruiting, systems and project implementation.
Vendor management and Partner support: Extensive supplier management skills including selection, negotiation, performance and relationship management.

Our Partners & Clients